Johns Hopkins University: Certification for Sale

NOTE: This information was found by way of a comment left by Dr. Laura H. Chapman, an educator and education researcher, on the STAT-us BCPS post of March 22.  You can see the comment at the bottom of that post.

DID YOU KNOW that an ed-tech vendor can pay the Johns Hopkins School of Education to certify the efficacy of a product or service?

The Education Industry Association (EIA), which has the strategic goal to “support the role of the private sector in public education” and works to expand business opportunities for education entrepreneurs in PreK-12 markets, has partnered with JHU to offer certifications.

EIA notes that the “vibrant” PreK-12 education industry is “poised for explosive growth … in fact, education is rapidly becoming a $1 trillion industry, second in size only to the healthcare industry, and represents 10 percent of America’s GNP. Federal, state and local expenditures on education exceed $750 billion.”



EIA members can now certify
their services through
Johns Hopkins University!


Johns Hopkins University School of Education is now offering Program Design Reviews for EIA Members!
Dear EIA Members and Potential Members:

Strong entrepreneurial education companies are constantly seeking new ways to market and promote their products and services. Proving the efficacy of your product or service is the single best way to attract new customers, making the “procurement process” much simpler.”

“EIA is now offering an amazing opportunity for its current members and for those wishing to join the Association. Beginning immediately, for a very small investment, EIA members can utilize the services of the Johns Hopkins School of Education (JHU). The team at JHU is offering program design reviews at an extremely discounted rate exclusively for EIA members. There are multiple levels of review your company can participate in, based on your budget and desired review level.”

“I know this might seem a bit intimidating, but, trust me; it is well worth your time and investment. Can you imagine walking into a Superintendent’s office armed with a positive outcome report by none other than the Johns Hopkins School of Education?! Do you think your competitors will have this feather in their cap? The answer is a resounding NO!”

“Picture your new marketing campaign that features your positive outcome with the Johns Hopkins School of Education! And most importantly, imagine what you will learn about your own product or service and the best ways to continually improve in order to produce the best educational outcomes for your students. You actually owe it to yourself, to your investors, and to your students to participate in this incredible opportunity to bring further legitimacy to your company.”

“As you work with the team at JHU, you will choose one of five levels of review: an Instructional Design Review, a Short-Cycle Evaluation Study, a Case Study, an Efficacy Study, or an Effectiveness Study. Choose the level you’re comfortable with; for even a small investment of a few thousand dollars, you can have the Johns Hopkins seal of approval attached to your company.”

“Instructional Design Review: This is the perfect package for many EIA companies. After successfully completing the review process, your company will be issued a Johns Hopkins University Certificate for Completion of a Successful Design Review. Again, imagine having that ammunition during your next district meeting! Using rubric assessments aligned with instructional design standards and best practices, your products and programs will be reviewed in domains that include the logic of your model, its theoretical framework, your use of evidenced-based strategies, customer analyses, instructional objectives, pedagogy, and delivery/user support. $3,500-$5,000″


Short-Cycle Evaluation Study: These are quick-turnaround “pilots” of products (typically ed-tech based), which use observations, surveys, and interviews with teachers and students in a 10 to 15 week period to determine the potential effectiveness of a product for broader adoption in a school district or group of schools. Educational improvements, adapted to different types of learners, are directly informed by results. This represents a more significant investment, and is geared toward the medium to larger size company within EIA. $10,000-$13,000″

“Case Study: These are small mixed-methods descriptive studies, which are more intensive and rigorous than short-cycle studies. Similar to the latter, they employ observations, interviews, and surveys that focus on educational curricula programs, and services and how they are received and used by target consumers (e.g., teachers, students, parents, etc.). $15,000-$20,000″

“Efficacy Study: This is a medium-scale study that focuses on how programs and educational offerings operate and affect educational outcomes in try-outs in pilot schools or small treatment-control group comparisons. $20,000-$35,000″

“Effectiveness Study: This is a larger-scale “summative evaluation” study that focuses on the success of the program in improving outcomes in rigorous non-randomized (“quasi”) experimental studies or randomized controlled trials. $38,000-up.”

“Again, the first offering – the Instructional Design Review – is the perfect fit for many EIA companies. To get started you only need to do two things: be an EIA member at any level of membership (and if you’re not a member, NOW is the time to join) and then contact me directly to put you in touch with the Johns Hopkins School of Education.”

“The Dean of the JHU School of Education, David Andrews, along with his colleagues, will also be in attendance at this summer’s EDVentures conference in Orlando, July 15 – 17. I encourage you to register for this amazing conference immediately before we are sold out; to do so, please click here to register. I look forward to your future success!

Jim Giovannini
EIA Executive Director

JHU’s Dr. Steven Ross and Dr. Jennifer Morrison are evaluating the STAT program here in Baltimore County Public Schools.  Ross and Morrison are also presenting at the July 2016 EIA Conference (Demonstrating Product Effectiveness Through Third-Party Evaluations).

You can see Morrison’s CV here where it outlines her involvement in evaluating the STAT program*.  As the EIA website explains, for “even a small investment of a few thousand dollars, you can have the Johns Hopkins seal of approval.”

BCPS is paying $695,000 over 5 years for its STAT evaluation.

One of the members of the EIA Board of Directors is David Andrews, the Dean of the JHU School of Education, although according to January 2016 information from JHU, Andrews was to have left Hopkins on April 1, 2016 to lead National University, the second-largest private nonprofit university in California.

*Please click on Morrison’s “Show complete CV” to show the most recent report completed: Morrison, J. R., Ross, S. M., Cheung, A. C. K., Reid, A. J., & Dusablon, T. (2016) Students and Teachers Accessing Tomorrow: Year two mid-year evaluation report. Report to Baltimore County Public Schools.

When will we get to see the latest report results, BCPS?

2 thoughts on “Johns Hopkins University: Certification for Sale

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